Hi, I’m Vi. Welcome to my Portfolio!

Vi Than

I'm a Marketing student at Fordham University's Gabelli School of Business, concentrating in Strategic Branding. Right now, I'm working as a Strategy Intern at Dentsu on the Lowe's account.

Over the past few years, I've worked across PR, influencer marketing, and brand strategy on several global clients - Garnier, Laura Geller, Lowe's, Vietnam Airlines, Taiwan External Trade Development, and Nova Holdings. But more than just executing work, I'm genuinely curious about the “why." Why is this brand successful? Why does this campaign go viral? What does the culture actually want right now? I pay close attention to those details because I think that's where real strategy lives.

As I continue to explore my path in marketing, I'm especially interested in growing as a strategist - someone who can bridge insight and creativity, who thinks critically about culture and brand positioning, and who contributes to work that actually moves culture forward. I'm drawn to fashion, beauty, retail, and entertainment because these spaces are where identity and culture intersect most directly.

If you’d like to connect, feel free to reach out at vthan1@fordham.edu

The Creative Mind

The Creative Mind •